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There are over 500 million blogs in the world, and over 32 million bloggers. It seems that popularity and big income can be achieved quickly here, but do not delude yourself - only 5-10% of them bring authors a large profit. Competition in the industry is huge, and to achieve success, the author must not only work daily, but also not make mistakes.
We have collected the TOP 10 typical mistakes of beginning bloggers that can hinder the promotion of the channel - read and remember!
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A video blog with no specific topic and a complex title
Beginning bloggers often try to tell the world about everything at once. The videos on their pages are not united by a single idea.
Remember: a channel visitor most often searches for specific, thematic content wordpress web design agency that interests him. Promoting a diverse channel is quite difficult due to the fact that it is impossible to determine the target audience and understand where to move next, how to develop the blog. Therefore, it is important to clearly define its topic before opening.
Trying to stand out from the huge number of competitors, beginning bloggers often come up with very complex names for their channel. The correct name should:
must carry a clear message;
should not be banal;
should be short and memorable;
contain a minimum of numbers, special characters and dashes.
Also, the blog name should not mislead visitors. If we are talking about a channel about fine cuisine, then the name should not refer to cartoons or sports events. If the channel name does not match the content, visitors will not be able to find it and will not subscribe.
Too much advertising
At the development stage, many bloggers do not refuse any offer to place advertising. The abundance and variety of advertising can repel the audience.
Of course, advertising is and always will be, but it should fit into the blog's theme. It is advisable to make neat introductions to it. The approach to choosing the advertised product itself should be conscious. Remember that reputation can be lost instantly, and regaining the trust of subscribers can be very difficult.
Irregular or too frequent videos
It takes time to create a quality video and it is difficult to surprise your visitors with something new every day. However, the presentation of new information should be regular.
If a blogger stops releasing content for at least a month, interest in the channel will subside. Many visitors will unsubscribe, some will stop visiting the channel. And the new video will have to be promoted again, along with the blog.
The same situation applies to videos that are released every day. Don't forget that video blog visitors have their own lives, concerns, and hobbies. There is no need to release videos every day, especially if they are drawn out and lack content.
The optimal period for releasing new videos is one week. During this time, the blogger will have time to create something new and interesting, and subscribers will not forget about the channel and will even have time to miss it a little.
Fear of receiving negativity
All people are different and you have to be prepared for the fact that not everyone will like the author's content.
Remember: never respond to negativity or dislikes with negativity. You can't allow hostile statements - this approach will not attract new viewers, but rather will push away old ones. It is better to evaluate the comments objectively, perhaps they will contain constructive criticism that will help improve the blog.
Plagiarism
To achieve popularity, it is better to be interesting and bright.
Direct copying of someone else's content should not be. But using the formula "someone else's + someone else's = your own" is quite acceptable, the main thing is to add your own, author's patterns to someone else's ideas and do it interestingly.
Ignoring additional promotion methods
Without promotion, popularity and income cannot be achieved. Many beginning bloggers almost completely ignore social networks, and this is their biggest mistake.
Alternative platforms can help you find new subscribers and ideas. Subscribe to groups with similar topics. Be an active participant in groups, write posts, advertise your blog and attract visitors in any way. In addition to social networks, you can contact popular bloggers and agree on mutual PR. By the way, this option is available to all participants of the Perfluence blogger exchange.
Don't be afraid to show yourself
Anonymous video bloggers are no longer in fashion. Even some popular bloggers who have hidden their identity for a long time are starting to show their faces.
There is too much competition in blogging and very little trust in those who hide themselves. Be as open as possible to your audience.
Don't ignore the viewer
Don't forget to ask your subscribers for their opinion. If they ask questions in the comments, be sure to answer.
Feedback builds interest, and as a result, the viewer will always be happy with new videos.
Check before posting
A blog is the face of the author. Before you post a new video, be sure to watch it several times.
The quality should be excellent, the video should not shake, the sound should be clear. If you add music, do not forget about the rules that are on the site where you publish the video. It is better to review the publications several times than to post something that you will be ashamed of later.
Don't expect fame
To succeed, you need to work hard and constantly, work on yourself, look for ideas and constantly promote your channel. This will take months, even years. Don't expect to become popular in a couple of weeks. Blogging is a marathon, not a sprint.
Don't be upset if you have failures and mistakes at first. This is not a reason to stop. Don't take negative comments to heart, draw conclusions, correct mistakes and become better. Focus on the quality of the content you create, prove to your subscribers that you deserve attention. Constantly improve your skills, and not only in blogging, but also in the field of promotion and optimization. And don't get hung up on success. If you do everything right, it will definitely come.
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